Brand management for surgeons.
We source the deals, co-produce the content, and manage the pipeline. You stay in the OR.
We will show you exactly how you currently show up online, where the gaps are, and what a brand manager would do differently.
The referrals, deals, and speaking fees are not going to the best surgeons. They are going to the most visible ones.
Less-experienced colleagues are getting the referrals you earned.
Patients compare you to two or three surgeons before they call anyone. If the only thing they find is a hospital directory listing, you look identical to someone with half your experience. The decision happens before the first conversation. You are either distinct or you are one of several.
Brand deals and advisory roles are leaving your specialty without reaching you.
Device companies, health brands, and medtech firms pay surgeons for their name, their reach, and their credibility. The surgeons getting those contracts are not always the most credible. They are the ones with the infrastructure to be found, pitched, and contracted.
Your reputation belongs to your employer.
Your hospital bio, your directory listings, your department page — none of it travels with you if the contract changes. The surgeons who built outside their institution leave with something. The ones who did not start over.
There is no system for this, and building one yourself does not work.
Most surgeons who try to manage their own brand start strong and abandon it within 60 days. The problem is not discipline. The problem is that there is no infrastructure and no one managing the pipeline. That is the gap.
The model is closer to a sports agent or talent manager than a marketing agency. Ben works personally with a small number of surgeons at a time.
Before any deal gets sourced or any stage gets booked, there has to be a presence to point to. LinkedIn, primarily. That is what brands check before they engage and what conference organizers look at before they extend an invitation. The whole engagement is built around making that consistent for a surgeon with no time to create.
That is where co-production comes in. And where ten years inside medical device matters. Ben speaks surgical culture, understands the compliance environment surgeons work within, and knows what brands are actually looking for. Nothing gets lost in translation.
Four things. One engagement.
This is not a content subscription. It is brand management. Here is what that means in practice.
See How You Show UpCo-produced content
We produce content with you, not for you. You talk. We shape it. No writing, no blank pages, no agency briefs that miss the point. It sounds like you because we understand how surgeons actually think, not how a marketer assumes they do.
Brand deals
We identify brands worth your time, screen for compliance, pitch them, negotiate the terms, and close.
Speaker pipeline
We find the speaking opportunities that fit your positioning, build the materials, manage the applications, and track everything from submission to confirmed fee. You show up to the stage. We handled the rest.
Systems and dashboard
Everything is tracked in one place. Deal pipeline, outreach activity, content calendar, speaker applications. You see exactly what is happening and where things stand. The infrastructure is what makes this repeatable.
Three steps. Then you are on the roster.
The Sprint proves the work before you commit to anything else. After that, the management begins.
The Sprint
We research your market, define your positioning, build your media kit, and map where the brand deal and speaking opportunities are. You see the work before committing to anything else. $3,000, standalone, no further obligation.
Onboarding
We set up your infrastructure, establish the co-production cadence, and start outreach. Your dashboard goes live. The pipeline opens.
On the roster
Every month: 8 to 10 co-produced assets, active outreach on deals and stages, ongoing tracking, and pipeline updates. You stay in the OR. We manage the brand.
The work produces results.
Brand deals that cover the retainer. Content that travels. A reputation that belongs to you. Here is what the engagement looks like in practice.
Brand deals
The outreach starts at onboarding. We identify the brands, pitch them, and manage the process. What you earn from a single deal typically covers months of the retainer.
Content that travels
Within 60 to 90 days, patients and referrers are referencing what they have read. The content works before the first appointment.
Referrer recognition
By months four to six, the pattern shifts. Referrers seek you out. Employers treat contract conversations differently. The visibility creates leverage you did not have before.
Reputation you own
Everything we build belongs to you. Your positioning, your content, your pipeline. None of it is tied to your employer. If your situation changes tomorrow, it travels with you.
Before you commit, get straight answers.
Brand management for surgeons is the business side of your professional reputation, managed by someone else. Ben handles the positioning, the deals, the content infrastructure, and the speaker pipeline. You review, approve, and show up. The day-to-day management is not yours to carry.
A marketing agency publishes content. We source brand deals, manage speaker pipelines, and build the infrastructure that makes all of it repeatable. Those are different jobs. Most agencies have never closed a brand deal for a surgeon. We have.
It means your thinking is in the work. We do not generate from a brief and hand it to you. We work from conversations, sessions, and your actual clinical perspective. You review what goes out. If it does not sound like you, it does not go out.
More than five minutes a week, less than a part-time job. The cadence is built around surgical schedules. Sessions are focused and structured. We do not ask for time you do not have.
It is a standalone engagement before any retainer commitment. We research your market, define your positioning, build your media kit, map the brand deal and speaking landscape, and hand you a brand management roadmap. $3,000, completed in two to three weeks. You keep everything regardless of what you decide next.
The outreach starts during onboarding. The timeline to a closed deal depends on your specialty, your market position coming in, and the brands that fit your profile. The Sprint identifies the landscape before you commit. You will know what the realistic opportunity looks like before the retainer begins.
Most institutions permit outside speaking and brand partnership work with disclosure. We screen every opportunity for compliance before it reaches you. If there is a conflict, we tell you. If your institution has specific restrictions, we work within them.
A small number, by design. Ben handles the work personally. Taking on more clients than that would require building an agency, which is not what this is.
That is the most common reason surgeons find us. Agencies generate from briefs. They produce content that sounds like a hospital press release because they do not know what makes your clinical thinking different from the surgeon across the hall. The co-produced model exists because that approach does not work for surgeons.
No. Most surgeons we work with have minimal or outdated public presence. That is the starting point, not a disqualifier.
Before the first call, we have already mapped your market.
You show up to a conversation, not an intake form. We will have already looked at your current presence, your market position, and where the gaps are. If it makes sense to work together, we will both know it. If it does not, we will say so.
We work with a small number of surgeons at a time. If we are at capacity, we will tell you.